About Us


Square One was formed in 2003 by John Kelly and Peter Roden, to take over the long established Haywards Hearth firm of Roden Financial Consultants which had been trading since 1986.  Peter retired in 2006 and Nick Jenner joined in 2011.  Over the intervening years the firm’s has grown its client base by 20 times and now has 6 advisers and a support staff of 10.


With its head office in Hove and branch in Polegate the firm is ideally placed to look after clients throughout Sussex although we look after clients throughout the South East.


Our philosophy is simple – to put our clients at the heart of everything we do.  We keep things simple, using low-cost passive strategies where we can and avoid jargon.  We don’t tie our clients in and our fees are very competitive. 


Please email us or call on 01273 921990